Aditya Dhar’s Dhurandhar has been doing what only a handful of Indian films manage, it has escaped the screen and embedded itself into everyday life. The latest proof? A reel by Theek Theek Content, the Instagram IP owned by creative powerhouse Creativefuel, that has sent the internet into a full spiral.
The concept is simple. A guy walks into his office to ask for an increment but channels his inner Dhurandhar while doing it. Dramatic entry. Warrior stance.
Honestly? It felt like leaked footage from the film.
Because corporate life, when you really look at it, has always had its own action sequences. The slow walk into the appraisal cabin. The two-second eye contact that says everything. The moment you read your increment letter and your face does something your HR should never see. Peak realism. Peak detailing. Peak cinema, just with worse lighting and free snacks on Fridays.
The reel crossed 100,000 likes in under 48 hours. But the comment section is where things got interesting.
Fans started tagging Aditya Dhar himself. JioHotstar dropped in. Influencers, creators, and an entire army of corporate survivors flooded the post, each one recognising something uncomfortably familiar in that warrior stance. The Theek Theek Content comment section briefly became the most entertaining place on the internet.
That’s what makes this moment more than a meme trend. Theek Theek Content didn’t just make a funny video, they bottled a feeling that millions of salaried Indians carry into work every single Monday. The quiet, burning, rehearsed-in-the-shower energy of someone who is done being reasonable about their compensation.
Dhurandhar, at its core, is a story about a man who refuses to be underestimated. Turns out, that’s also the story of every increment-pending employee standing outside their manager’s cabin, formals pressed, performance data memorised, revenge energy fully loaded.
The Dhurandhar fever has found its most relatable avatar yet.
And he works in your building.
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